design

A design-driven approach is inspiring, whether it’s in developing strategy, products, services, or operations. It ensures the customer is at the center of decision-making, with a strong human-centered emphasis.

Design thinking helps us find solutions to complex problems and encourages exploring different perspectives. By deeply understanding our customers' world, we can create solutions that support them in achieving their business goals.

innovation

Innovations are like explorations. They challenge us to look deeper, understand the customers' world, and always strive for value creation.

Innovation often comes from seeing the customer's problems, not just from what customers ask for. Therefore, it is crucial to identify the deeper, often unspoken challenges that customers face. Ultimately, the goal must be to achieve a profitable and sustainable business.

people

People make decisions, develop products and services, and buy and use them. Emotions are always involved in their decision-making process. Rationality can justify emotionally-driven decisions.

Our minds are involved in everything we do. Therefore, in all business activities, recognizing the human element at every stage is essential. As developers, people drive innovation with their creativity and insights. As buyers, they seek products that align with their needs and values. As users, their feedback is crucial for improvement. This people-centered approach together with analytical approach leads to better products, stronger customer relationships, and helps achieve a profitable and sustainable business.

products

Products and services are at the core of  business. They must help customers achieve their goals. Without providing clear value, it is hard to justify buying them. Research and development need to understand who the products or services are for and what is important to each customer and user group.

Today’s world is complex, with many things demanding our attention. Therefore, it’s crucial to develop simple solutions that add value to the customer’s work. Simplicity means the product or service is easy to understand for the seller, buyer, and user. This makes the products more desirable and lays the foundation for better profitability.

The aim is to develop products and services with clear marketing messages, that provide clear benefits, fostering long-term loyalty and satisfaction, and building a strong foundation for business success.

strategy

A company’s strategy or product strategy is essential for defining what we do and, importantly, what we don't do. A strategy, whether written or unwritten, needs to be the foundation also for product management.

Comprehensive product management is one of the most significant factors for a profitable and sustainable business. Often, the focus is on product margins, but within a company, there are many different operations and development activities related to products, both internally and externally. It's crucial to understand products, including how costs and margins are formed overall. We need to identify what we can influence and understand the impact of each factor. We can't do everything, so resource allocation is one of the key factors.

Effective management of the product portfolio and pricing strategies also significantly impacts costs and resource needs throughout the supply chain, all the way to the end customer.

as a professional

I am a design-minded generalist in the business world with the ability to understand the big picture and systems on a practical level, as well as the small things and weak signals that influence them.

My work primarily focuses on innovation, product management, and strategy but also creation of concepts all the way to marketing. 

I work at Lillbacka Powerco Oy, a company known for the Finn-Power brand. My responsibilities include products and R&D operations, and I am a member of the management team. I also have experience in role of comprehensive business management.

Additionally, I am the founder of the company Creatium, where we create early-stage product, space, and event concepts, as well as visualizations and virtual worlds.

personal interests

Challenged by nature, whether it's been skiing on untouched snow on my own paths or ultrarunning in the fells. One of the best parts of these experiences is facing thoughts during challenging moments.

Continuous learning is also a passion, covering a wide range of topics from technology to human sciences. The latest study Impactful Product Management at Aalto University EE.

R&D management

Expertise in areas such as customer needs and product definition, concepting, pricing, and projects for international markets. Projects have covered various product development areas such as mechanics, electrics, automation, design, software, user interfaces, documentation, testing, prototypes, marketing, and launch. Overall experience about 30 years.

Product management

Experience in product management as a foundation for profitable business. Developed the product management process for the entire product lifecycle, covering all areas of the organization.

Business management

Several years of experience in business management, including overseeing operational activities and production management.

Entrepreneur

Founded the company Creatium in 2001, which was a pioneer in 3D modeling and visualizations, including various product, space and event concepts. The company continues to specialize in early stage idea and concept design and virtual 360 and 3D web solutions, as well as supporting companies in product development and management.

Design work 

Extensive experience in design work, including product design, industrial design, architectural design, and international trade show design.